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GS ITM always complies with the principles and detail guidelines set forth as core elements of its Corporate Identity system.
Symbol Mark
The symbol mark features three colors of orange, green and blue. The orange represents the dynamism of energy, green symbolizes the growth and care of living convenience businesses, including distribution and logistics, and the blue signifies leadership toward the top through transparent management. Combination of these 3 symbolic colors and meaning, our Symbol mark delivers a simple and dynamic feeling as a whole that embodies the sun, sky and sea and the land.
Signature
In principle, GS ITM signature has a white background. However, it may allow the following exceptional applications, as appropriate, with the color or environment of the background taken into consideration.
Basic CI
Exceptional treatment
In case of a colored background, always apply 1 pixel white outline around CI.
Color Palette
The default color set is 4 primary colors (Gradient Color). In case of the limits of full 4 colors, 3 primary colors (Solid Color) is allowed
4 primary color (Gradient Color) set
Gradients from the Symbol
3 primary color (Solid Color) set
Graphic Motif
When used as graphic motif, CI must be used as rotated at 30 degrees to the left.
Incorrect Usage
Don’t : Non-compliant use or alteration of the GS ITM’s logo against the guideline of the manual not allowed since such actions undermine the visual consistency and distort the meanings and symbols of GS ITM.
